Build an understanding of the social media marketing fundamentals, engagement and data. Discover the different aspects of Social Media and identify which work best for your business, organisation, product or service.
MODULE I / DAY I TOPICS COVERED:
Social Media Marketing Fundamentals:
- Introduction to major social media platforms for business - develop an understanding of Facebook, Instagram, and LinkedIn and more
- Learn how to effectively utilise social media channels to promote your business/organisation, products and services
- Create engaging content and a brand presence online
- Learn how to define a message in your brand
- Identify and check the relevance of your brand to your target audience
- Develop a social media marketing strategy
PRACTICAL TASKS:
- Create a basic social media strategy for you business, organisation, or an assigned case study

MODULE II / DAY II TOPICS COVERED:
Engagement and Data:
- Understand the importance of Groups and Communities to connect, foster communities and drive engagement
- Learn how to harness the power of groups to bring people together, facilitate meaningful conversations, and provide a sense of community and support
- Utilise hashtags
- Data that matters - collecting, analyzing, implementing results
- Understand analytics and measure the success of social media campaigns
PRACTICAL TASKS:
- Join a Facebook or LinkedIn group
- Create a plan to engage the community
- Check statistics on an existing business page

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