Taranaki regional profiles

Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:

  • Economy
  • Employment
  • Productivity
  • Population
  • Businesses
  • Standard of living
  • Skills
  • Tourism
  • Wellbeing

You can also filter by district, community, and by rural and urban areas.

Median House Price

Median house prices in the Taranaki region eased during July 2021, down to $530,000, an 8% decrease from June 2021. Median price is up 19.8% on July 2020 however. Median price in South Taranaki district reached a record high of $435,000 in July, up 9.3% on June 2021, and 45% on July 2020. Median price in Stratford district dipped to $430,000 in July 2021, down 6.5% on June 2021, but still up by 34.6% on July 2020. New Plymouth district also dipped, to $600,000 for July 2021.

Sales count for Taranaki region is down 10.1% on June 2021, and days to sell decreased by 4 days. Volume Sold dropped by 25% in New Plymouth district in July 2021 from the previous month, while taking a big leap in South Taranaki, up by 38.9% over the same period. Volume Sold in Stratford district was steadier, with a 4.5% rise from the previous month.

Source: REINZ Monthly Property Reports

Taranaki Region

$530K -8% on June 2021

New Plymouth

$600K -2.4% on June 2021


$430K -6.5% on June 2021

South Taranaki

$435K +9.3% on June 2021

Unemployment rates - regional comparison

GDP per capita

Taranaki has the highest GDP per capita in New Zealand.

In 2020, Taranaki’s GDP increased 5.1 percent, which was below the national average of 5.4 percent. This was mainly driven by forestry, fishing, and mining (mainly mining) and agriculture (dairy cattle farming), partially offset by a fall in primary manufacturing.

Source: Stats NZ

Taranaki GDP per capita

$76,715 +5.1% year to end March 2020

NZ average GDP per capita

$64,079 +5.4% year to end March 2020

Retail spend

Retail spend in Taranaki continues to show slightly increased levels compared to the same time last year. Of the $120.7m spent in June 2021, $12.4m was spent by New Zealand visitors from outside the region, an increase of 1.1% compared to June 2020. This indicates spending is slowing since the last quarter, but still slightly up on the same time last year.

Source: Verisk/Marketview

Total spend June 2021

$120.7M +5.2% since STLY

Customers from outside Taranaki

$14M +1.1% since STLY

Retail summary reports

Marketview produced these weekly retail reports covering the period in which Taranaki was at COVID-19 Alert Level 4 and 3 over August 2021. You can click to view and download these here.

Retail report
30 Aug 2021
Retail report
23 Aug 2021
Retail report
16 Aug 2021
Retail report
09 Aug 2021

Guest nights

Guest nights in Taranaki have increased over the winter period, up to 59,900 in July 2021 from 51,200 in July 2020. Average guest nights remains steady at 2.1.

Of these guest nights, 48,200 were in New Plymouth district, 4,600 in Stratford district and 7,100 in South Taranaki district.


Source: Accommodation Data Programme

Total Taranaki Guest Nights

59,900 July 2021

Average nights per guest

2.10 July 2021

Visitor spend

Visitor spend is now broadly calculated using Tourism Electronic Card Transactions (TECTs). The TECTs are an interim replacement to Monthly Regional tourism Estimates (MRTEs) that provide insights into monthly tourism spend.

The MRTE series was disrupted by COVID-19, as the methodology for weighting the measured electronic card transaction spend up to the whole of industry spend became unusable.  

The TECTs instead aim to present the measured electronic card transactions (ECT) attributable to tourism but without any attempt to represent the total spend. This method is considered to be the best way to provide spend data to the industry while travel is severely affected by COVID-19 border restrictions. Users need to be aware of the limitations of this approach.     

They represent card spending only.

The TECTS represent part of total tourism spend as they are based almost exclusively on physical electronic card transactions, and do not include any other form of spending such as cash, pre-purchases or online spend.

Source: MBIE Tourism and Electronic Card Transactions

Taranaki visitor spend

$255m up 18.19% on the year ending June 2020

New Plymouth visitor spend

$205m up 18.66% on the year ending June 2020

South Taranaki visitor spend

$37m up 16.83% on the year ending June 2020

Stratford District visitor spend

$13m up 14.73% on the year ending June 2020
Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

Search reports
Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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Search for reports

Browse Venture Taranaki's library of published data, including special projects and commissioned reports.