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Browse Venture Taranaki's library of published data, including special projects and commissioned reports.

Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

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Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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Median House Price

The median house price for Taranaki was up 26.2% and sales count up 31.4% compared to February 2020.

Days to sell decreased by 4 days from 25 to 21 days. This is a significant decrease on the 10-year average for February, which is 44 days.

Source: REINZ Monthly Property Reports

Taranaki Region

$520K +26.2% on Feb 2020

New Plymouth

$600K +14.3% on Feb 2020


$460K +35.3% on Feb 2020

South Taranaki

$397K +34.6% on Feb 2020

Unemployment in Taranaki

GDP per capita

Taranaki has the highest GDP per capita in New Zealand.

In 2020, Taranaki’s GDP increased 5.1 percent, which was below the national average of 5.4 percent. This was mainly driven by forestry, fishing, and mining (mainly mining) and agriculture (dairy cattle farming), partially offset by a fall in primary manufacturing.

Source: Stats NZ

Taranaki GDP per capita

$76,715 +5.1% year to end March 2020

NZ average GDP per capita

$64,079 +5.4% year to end March 2020

Guest nights

Guest nights in Taranaki peaked in January 2021 at 121,301, an increase of 65% on December's figures, although this is a reflection of high levels of domestic travel during the school holidays. The drop to just under 60,000 guest nights in February is a return to normal levels, and to be expected for the end of the holiday period.

Source: Accommodation Data Programme

Total Taranaki Guest Nights

59,595 February 2021

Average nights per guest

2.20 February 2021

Retail spend

Retail spend in Taranaki rebounded strongly after the lockdown periods of 2020. Of the $151.6m spent in December 2020, $23.6m was spent by visitors from outside the region, an increase of 38.2% compared to December 2019.

Source: Verisk/Marketview

Total spend December 2020

$151.6M +4.5% since STLY

Customers from outside Taranaki

$23.6M +38.2% since STLY

Tourism Electronic Card Transaction spend

The Tourism Electronic Card Transaction (TECT) show domestic spend was up 2% in Feb 2021 relative to the same month in 2020 (so good news) although “other” spend aka international etc is down 65% leaving a net of -9% for the month.

Year on year – Taranaki is down 7% for the 12 month period - which isn’t too bad compared to Auckland, down an estimated 31% and Otago down -28%.

View February Domestic Spend Here