Taranaki regional profiles

Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:

  • Economy
  • Employment
  • Productivity
  • Population
  • Businesses
  • Standard of living
  • Skills
  • Tourism
  • Wellbeing

If you require this information filtered by district, please email [email protected]

GDP per capita

Taranaki has the third highest GDP per capita in New Zealand.

Taranaki's total GDP was $9,599 Million by the year ended March 2022 (Provisional). GDP per capita in Taranaki is still significantly higher than the national average of $70,617.

Source: Stats NZ, March 2023

Taranaki GDP per capita

$75,643 Year ended March 2022, provisional

NZ average GDP per capita

$70,617 Year ended March 2022, provisional

Unemployment rates - regional comparison

Consumer Spend

Electronic card consumer spending in Taranaki Region as measured by Marketview, increased by 6.7% over the year to September 2023, compared to a year earlier. This compares with an increase of 7.4% in New Zealand.

Source: Infometrics Quarterly Economic Monitor

Annual spend over the year to Sep 2023

$1,816 M +6.7% since STLY

Visitor spend

The Monthly Regional Tourism Estimates (MRTEs) provide estimates of regional monthly expenditure that indicate tourism's contribution to the national and regional economies. The MRTEs estimates are based on Tourism Electronics Card Transaction (TECT), Tourism Satellite Account (TSA), and International Visitor Survey (IVS) data. More information on MRTEs can be found on MBIE's website.

Source: MBIE Tourism and Electronic Card Transactions 

Taranaki visitor spend to Oct 2023

$486m +21.6%

New Plymouth visitor spend to Oct 2023

$389m +25.0%

South Taranaki visitor spend to Oct 2023

$72m +8.4%

Stratford District visitor spend to Oct 2023

$25m +14.3%

Guest nights

Guest nights in Taranaki had a slight decrease to 128.3K in Jan 2024 compared to the same month last year of 133.3K. Average guest nights stayed was 2.1.

Of these guest nights, 96.5K were in New Plymouth district, 12.6K in Stratford district, and 19.2K in South Taranaki district.

Guest Night refers to the number of guest nights spent in short-term accommodation units e.g. two guests staying 3 nights would generate 6 guest nights.

Source: Accommodation Data Programme 

Total Guest Nights

128.3K Jan 2024

Average Guest Nights Stayed

2.10 Jan 2024

Median House Price

Taranaki’s median price decreased by 2.0% year-on-year to $632,000. Taranaki saw an increase in activity from all buyer groups. Confidence is gradually returning to the region, but interest rates continue to have a significant impact on the market.

Source: REINZ, QVNZ and RBNZ

Taranaki Region

$632K in Jan 2024, -2.0% compared STLY
Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

Search reports
Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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Search for reports

Browse Venture Taranaki's library of published data, including special projects and commissioned reports.