Taranaki regional profiles

Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:

  • Economy
  • Employment
  • Productivity
  • Population
  • Businesses
  • Standard of living
  • Skills
  • Tourism
  • Wellbeing

If you require this information filtered by district, please email [email protected]

Quarterly Economic Report for Taranaki

In partnership with Infometrics, we provide access to the Quarterly Economic Monitor for the Taranaki region. This report offers a detailed analysis of the latest economic performance, covering key indicators such as:

  • GDP growth and business activity
  • Labour market trends and unemployment rates
  • Consumer spending and economic confidence
  • Housing market conditions and affordability
  • Tourism impact and traffic movement
  • Social and sustainability indicators

This report is an essential tool for businesses, organisations, and decision-makers looking to understand the current economic landscape and prepare for future challenges and opportunities.

Quarterly Economic Reports

September 2025
June 2025
March 2025
December 2024
Taranaki Trends (2015 - 24)

Between 2015 and 2024, Venture Taranaki produced the Taranaki Trends publication, which pulled together a wide range of economic statistics from a number of sources. This publication has now been replaced by the Quarterly Economic Report.

Search reports
Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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GDP per capita

Taranaki has the third highest GDP per capita in New Zealand.

Taranaki's total GDP was $11,140 Million by the year ended March 2024 (Provisional). GDP per capita in Taranaki is still significantly higher than the national average of $78,233.

Source: Stats NZ, March 2024

Taranaki GDP per capita

$85,362 Year ended March 2024, provisional

NZ average GDP per capita

$78,223 Year ended March 2024, provisional

Unemployment rates - regional comparison

Consumer Spend

Electronic card consumer spending in Taranaki Region as measured by Marketview, decreased by 0.2% over the year to September 2025, compared to a year earlier. This compares with a decrease of 0.8% in New Zealand. 

Source: Infometrics Quarterly Economic Monitor

Annual spend over the year to September 2025

$1,808 M -0.2% since STLY

Visitor Spend

The Monthly Regional Tourism Estimates (MRTEs) provide estimates of regional monthly expenditure that indicate tourism's contribution to the national and regional economies. The MRTEs estimates are based on Tourism Electronics Card Transaction (TECT), Tourism Satellite Account (TSA), and International Visitor Survey (IVS) data. More information on MRTEs can be found on MBIE's website.

Source: MBIE Tourism and Electronic Card Transactions 

Taranaki visitor annual spend to October 2025

$280M -3.1% YOY

New Plymouth District annual spend to October 2025

$214M -5.13% YOY

South Taranaki District annual spend to October 2025

$52M 6.8% YOY

Stratford District annual spend to October 2025

$14M -5.1% YOY

Guest nights

Guest nights in Taranaki decreased to 64.1K in November 2025, compared to 65.8K in the same month last year.

Of these guest nights, 49.6K were in the New Plymouth District, 6.5K in the Stratford District, and 8K in the South Taranaki District.

Guest nights refer to the number of nights spent by guests in short-term accommodation units (e.g. two guests staying for 3 nights would generate 6 guest nights).

Source: Accommodation Data Programme 

Total Guest Nights

64.1K November 2025

Average Guest Nights Stayed

2.10 November 2025

Median House Price

Taranaki’s median price increased by 6.0% year-on-year to $620,000.

Owner-occupiers, out-of-region buyers and investment buyers were the most active in the Taranaki region.

Source: REINZ, QVNZ and RBNZ

Taranaki Region

$620K in November 2025, +6% compared STLY

Export Taranaki

Want to find out more about exporting in Taranaki?