Venture Taranaki is here to help restoratively grow our visitor sector

Venture Taranaki works across all aspects of the visitor sector. From undertaking a wide range of initiatives aimed at increasing visitor numbers into the region, to providing support to individual businesses in the industry, we are focused on enabling the sector to flourish and prosper.

Promoting the Region

Our core activities span promoting the region through a number of channels including a range of visitor guides on key topics which profile many of our key attractions and operators, undertaking targeted promotional campaigns, connecting with our database via electronic newsletters, attending visitor trade shows and hosting visiting media to experience all that Taranaki has to offer. Many of these provide opportunities for operator participation and the best way to keep up with the latest news and offerings is to subscribe to the Taranaki - like no other newsletter. 

Another role of Venture Taranaki is to support enterprises in the visitor industry. We do this in several ways, including providing a range of resources to enable sound decision making. These include event and conference toolkits, a business toolkit, economic impact studies, industry and sector profiles and more. You can browse, read and download these publications. 

We also compile up-to-date regional data through our six-monthly Taranaki Trends report, which is a comprehensive snapshot of the latest regional statistics and our regional business survey.

Our advisory team are available to discuss your tourism business with you on a one-to-one basis and can offer support across a number of areas including business mentoring and capability training. 

Whatever you require - from regional imagery to local contacts, to finding out how to market to the international visitor market - we are only an email or phone call away.

Visitor Futures

Venture Taranaki are progressing some key strategic goals to ensure we have a robust, future-ready tourism sector.

Visitor Story

Something here for everyone.

We've got so much on offer, all year round. 

Abundant in nature and history, and exploding with culture, arts, dining and hospitality - take a look at our Visitor Story.

Google My Business

Find out how to use this free and easy-to-use tool to boost your online business profile.

Ngāmotu Hotels Case Study

Read about the Ngāmotu Hotels Limited Partnership joint venture. 

Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

Search reports
Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

Search reports

Request support

Our Enterprise Advisers are available to talk through your business aspirations and connect you with the resources you need. If you would like someone to contact you, please fill in this enquiry form. 

Please note - we are currently experiencing higher than usual demand for our enterprise support services, and it may be up to 10 working days before you receive a response. Thank you for your patience and understanding.