Taranaki regional profiles

Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:

  • Economy
  • Employment
  • Productivity
  • Population
  • Businesses
  • Standard of living
  • Skills
  • Tourism
  • Wellbeing

You can also filter by district, community, and by rural and urban areas.

GDP per capita

Taranaki has the third highest GDP per capita in New Zealand.

In 2021, Taranaki’s total GDP fell 5.8 percent, mostly driven by its largest industry, oil and gas production, which was affected by lower global prices for energy products and reduced operations.

GDP per capita in Taranaki is still significantly higher than the national average of $63,995.

Source: Stats NZ

Taranaki GDP per capita

$70,626 -6.9% year to end March 2021

NZ average GDP per capita

$63,955 -0.5% year to end March 2021

Unemployment rates - regional comparison

Retail spend

Retail spend in Taranaki had a positive growth by 7.4% compared to the same time last year. Of the $137.0M spent in June 2022, $11.5M was spent by New Zealand visitors from outside the region, a drop of 1.6% compared to March 2021.

Source: Verisk/Marketview

Total spend June 2022

$137M +7.4% since STLY

Customers from outside Taranaki

$13.6M +9.7% since STLY

Retail summary reports

Marketview produced these weekly retail reports covering the period in which Taranaki was at COVID-19 Alert Level 4 and 3 over August 2021. You can click to view and download these here.

Retail report
30 Aug 2021
Retail report
23 Aug 2021
Retail report
16 Aug 2021
Retail report
09 Aug 2021

Visitor spend

Visitor spend is now broadly calculated using Tourism Electronic Card Transactions (TECTs). The TECTs are an interim replacement to Monthly Regional Tourism Estimates (MRTEs) that provide insights into monthly tourism spend. 

The MRTE series was disrupted by COVID-19, as the methodology for weighting the measured electronic card transaction spend up to the whole of industry spend became unusable.   

The TECTs instead aim to present the measured electronic card transactions (ECT) attributable to tourism but without any attempt to represent the total spend. This method is considered to be the best way to provide spend data to the industry while travel is severely affected by COVID-19 border restrictions. Users need to be aware of the limitations of this approach.      

They represent card spending only. 

The TECTS represent part of total tourism spend as they are based almost exclusively on physical electronic card transactions, and do not include any other form of spending such as cash, pre-purchases, or online spend. 

Source: MBIE Tourism and Electronic Card Transactions 

Taranaki visitor spend July 2022

$253m down 0.3% on the year ending July 2021

New Plymouth visitor spend July 2022

$200m down 1.7% on the year ending July 2021

South Taranaki visitor spend July 2022

$39m up 4.5% on the year ending July 2021

Stratford District visitor spend July 2022

$14m up 7.4% on the year ending July 2021

Guest nights

Guest nights in Taranaki had a slight increase to 60.2K in July 2022 compared to the same month last year of 59.9K. Average guest nights stayed was 2.3.

Of these guest nights, 41,800 were in New Plymouth district, 4,800 in Stratford district, and 6,200 in South Taranaki district.

Source: Accommodation Data Programme 

Total Taranaki Guest Nights

60,200 July 2022

Average nights per guest

2.30 July 2022

Median House Price

The median price in Taranaki increased 12.7% year-on-year to $637,000. The South Taranaki District reached a record median price of $545,000. Salespeople in the region say owner-occupiers were most dominant in the market and many offers were subject to sale. Investors are scarce due to rising interest rates, uncertainty around price growth and a general lack of confidence in the economy. New listings increased by 11.9% and the stock levels in Taranaki remain high — up 139.8% year-on-year. Market activity is expected to pick up.

Source: REINZ, QV and RBNZ. For a full national report click REINZ Monthly Property Report

Taranaki Region

$637K +12.7% in August 2022
Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

Search reports
Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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Search for reports

Browse Venture Taranaki's library of published data, including special projects and commissioned reports.

Export Taranaki

Find out more about our region's export landscape and get help selling more on the global stage.