Taranaki regional profiles

Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:

  • Economy
  • Employment
  • Productivity
  • Population
  • Businesses
  • Standard of living
  • Skills
  • Tourism
  • Wellbeing

You can also filter by district, community, and by rural and urban areas.

GDP per capita

Taranaki has the third highest GDP per capita in New Zealand.

In 2021, Taranaki’s total GDP fell 5.8 percent, mostly driven by its largest industry, oil and gas production, which was affected by lower global prices for energy products and reduced operations.

GDP per capita in Taranaki is still significantly higher than the national average of $63,995.

Source: Stats NZ

Taranaki GDP per capita

$70,626 -6.9% year to end March 2021

NZ average GDP per capita

$63,955 -0.5% year to end March 2021

Unemployment rates - regional comparison

Retail spend

Retail spend in Taranaki had a positive growth by 4.2% compared to the same time last year. Of the $134.2M spent in March 2022, $11.5M was spent by New Zealand visitors from outside the region, a drop of 1.6% compared to March 2021.

Source: Verisk/Marketview

Total spend March 2022

$134.2M +4.2% since STLY

Customers from outside Taranaki

$11.5M -1.6% since STLY

Retail summary reports

Marketview produced these weekly retail reports covering the period in which Taranaki was at COVID-19 Alert Level 4 and 3 over August 2021. You can click to view and download these here.

Retail report
30 Aug 2021
Retail report
23 Aug 2021
Retail report
16 Aug 2021
Retail report
09 Aug 2021

Visitor spend

Visitor spend is now broadly calculated using Tourism Electronic Card Transactions (TECTs). The TECTs are an interim replacement to Monthly Regional Tourism Estimates (MRTEs) that provide insights into monthly tourism spend. 

The MRTE series was disrupted by COVID-19, as the methodology for weighting the measured electronic card transaction spend up to the whole of industry spend became unusable.   

The TECTs instead aim to present the measured electronic card transactions (ECT) attributable to tourism but without any attempt to represent the total spend. This method is considered to be the best way to provide spend data to the industry while travel is severely affected by COVID-19 border restrictions. Users need to be aware of the limitations of this approach.      

They represent card spending only. 

The TECTS represent part of total tourism spend as they are based almost exclusively on physical electronic card transactions, and do not include any other form of spending such as cash, pre-purchases, or online spend. 

Source: MBIE Tourism and Electronic Card Transactions 

Taranaki visitor spend April 2022

$248m up 2.3% on the year ending April 2020

New Plymouth visitor spend

$197m up 1.6% on the year ending April 2020

South Taranaki visitor spend

$38m up 5.4% on the year ending April 2020

Stratford District visitor spend

$13m up 4.2% on the year ending April 2020

Guest nights

Guest nights in Taranaki had a slight drop to 46.1K in March 2022 from 56.1K in March 2021. Average guest nights stayed at 2.3. 

Of these guest nights, 35,900 were in New Plymouth district, 4,400 in Stratford district, and 5,800 in South Taranaki district. 

Source: Accommodation Data Programme 

Total Taranaki Guest Nights

70,200 April 2022

Average nights per guest

2.10 April 2022

Median House Price

Taranaki’s median house price was $625,000 in April 2022 — a 14.7% increase year-on-year.

The number of first home buyers in the market has declined due to a lack of stock in their price range and rising interest rates. Subsequently, attendance at open homes and numbers at auctions also decreased.

Sales counts fell by 22.9% and properties spent an additional ten days on the market when compared to April 2021. Buyers reluctant to transact due to rising interest rates and a fear of overpaying, and vendors hesitant to negotiate are combining to see the Taranaki market slow 

Source: REINZ Monthly Property Reports 

Taranaki Region

$630K +18.9% in May 2022

New Plymouth

$680K +15.1% in May 2022


$565K +52.7% in May 2022

South Taranaki

$400K -4.8% in May 2022
Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

Search reports
Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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Search for reports

Browse Venture Taranaki's library of published data, including special projects and commissioned reports.

Export Taranaki

Find out more about our region's export landscape and get help selling more on the global stage.