PowerUp is all about growing, connecting, and supporting ideas and capability, and harnessing the expertise and passion required to develop Taranaki’s entrepreneurship ecosystem.

Enterprises, ideas, and individuals will be supported and enabled as PowerUp connects them with a range of new and existing services and opportunities, helping to grow their capability, and broaden their understanding of what they thought possible.

We’ve built PowerUp to bring together Enterprise and bright ideas, and we’re working to build smart, connected communities, so ideas, entrepreneurship and innovation can continue to thrive in Taranaki.  

We’re keeping it simple; as easy as one, two, three, with our Grow, Connect, Tell approach. 


Tokaora Diagnostics win Power Up Kickstart and $10,000

A huge congratulations to Pam and Frey Livingston from Tokaora Diagnostics who have taken out the top spot in the 2022 Kickstart Finals Night against some very strong competition, winning $10,000 to help take their idea to the next level. 

Pitching in front of a live audience of 200, and online viewers across the globe, Pam and Frey impressed the expert judging panel with their innovative idea to tackle facial eczema in dairy cows and sheep.

The pair are “absolutely thrilled about winning the competition.”

"I’m most looking forward to getting into the laboratory and getting down to the science, and the $10K will be of enormous help there," says Frey.

To keep up-to-date with their progress, keep an eye on their website here.

From April to June the five finalists received tailored support to help them move forward with their idea. In conjunction with Soda Inc., support included $3,000 seed funding, one-on-one mentorship, and two months of co-working space access.

WITT People's Choice Awards Winner

Tokaora Diagnostics wasn't the only winner on the night. Paul Gledhill and Sophia Joy from Surface Swimgear won over the audience and took out the WITT People's Choice Award - winning $2,000 to use towards their idea. 

Congratulations to all the finalists for taking the brave leap, for your hard mahi, and for the time you've invested throughout the Kickstart process.

Watch the highlights from our PowerUp Kickstart Finals Night

View Finals Night Photos

PowerUp Kickstart

Kickstart your business and accelerate your learning

Are you looking to kickstart your entrepreneurial idea? PowerUp Kickstart is aimed at helping kickstart your next big business idea or your existing enterprise, whether you are starting out, small, or large. 

PowerUp Kickstart, delivered in partnership with SODA Inc., takes you through an 8-week Co.Starters programme, where you’ll gain the tools and expertise to build and grow your business or progress your innovative idea.

You’ll then be set to continue your journey and develop your pitch for the opportunity to be a top five finalist and the chance to take home $10,000 cash to PowerUp your idea or start-up.



Applications have now closed for 2022.

To keep up-to-date with the next round of PowerUp Kickstart, sign up for our PowerUp email newslettters.

Sign up here


Entrepreneur Ecosystem

No enterprise or entrepreneur should operate in isolation. In Taranaki, there is an entire ecosystem of networks and support made up of many interdependent systems, agencies, businesses, and networks available to you, as entrepreneurs and enterprises, to ensure you have every opportunity to flourish. The guide will help you navigate through, and explore the ecosystem.

If you are an entrepreneur, a startup, or an established enterprise looking to innovate or grow, this guide will help you understand where you fit within the ecosystem. It will connect you with peers and guide you to the advice and support you require, no matter where you are on your journey.

Startup Taranaki

Startup Taranaki is a team of motived volunteers passionate about growing a strong, innovative and inclusive startup scene in the Taranaki region.  Through events and programs, they inspire people to be brave in their actions and create companies that have a positive impact.

Startup Taranaki

Get straightforward, free financial guidance for your business with NZTE money matters

Better financial planning and forecasting are the simplest tools you can use to create a more resilient business and prepare for growth.

NZTE Money Matters offers panel talks and one-to-one sessions with independent experts who can provide practical advice and answer your questions on everything from foreign exchange to forecasting to accessing grants and support.

Learn More


PowerUp Podcast

Listen to our latest PowerUp Podcasts telling the stories of some of the region's entrepreneurs. 

The PowerUp Podcast is available on Spotify, Apple Podcasts, and Castbox and wherever you get your podcasts.

Subscribe now